Why Exhibit


Why attend & Who attends?

Accomplish and achieve all of your company goals

Connect with over 10,000 attendees, with representation from the southeast region. Premiere Birmingham is an important investment for your company and can help you in accomplishing your company goals.


Marketing & Beyond

Get your company listed

In over 75,000 Show Previews distributed nationwide and repeated exposure in all of the major trade journals including American Salon, Beauty Launchpad, Beauty Link, Behindthechair.com, Hot by Hairs How, Modern Salon, NAILPRO, NAILS and many more.


FACT - exhibiting at tradeshows is critical
to increasing your sales

Tradeshows provide the perfect forum for companies to introduce new brands and display products to buyers. Exhibitions are especially effective when combined with a company’s integrated marketing strategy. Exhibitions, as a selling medium, are always an excellent way to identify new leads and can improve an exhibitor’s ROI via face-to-face contact with customers.


Premiere Birmingham